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Abdelkabir Boumkil

UI/UX Lead

Crafting clarity from chaos.

I help organizations design better digital products and government services through UX strategy, product design, accessibility, and digital transformation.

  • Product Design

  • Usability Testing

  • User Research

  • Accessibility

  • UI/UX Design

01— About me

10+ years designing digital products and government
services.

Experience

Now

Malomatia

UI/UX Team Lead

Since July 2018

Doha, Qatar

  • UX Strategy

  • Digital Transformation

  • Accessibility

  • Website Governance

  • Product Initiatives

Previous

Perspectives Med

UI/UX Designer

Feb 2016 - Jul 2018

Casablanca, Morocco

EMPSI Consulting

UI/UX Designer

Nov 2015 - Jan 2016

Casablanca, Morocco

02 — Toolkit

My Digital Toolkit

AI & Productivity

ChatGPT

Research, ideation & productivity

Microsoft Copilot

Microsoft 365 AI assistance

Superlist

Personal productivity & planning

Design & Product

Figma

UI design & design systems

Jira

Product & project tracking

Azure DevOps

Agile planning & development

Framer

Interactive prototyping

Enterprise Platforms

SharePoint

Enterprise CMS

Sitecore

Enterprise CMS

Wordpress

CMS & website management

Analytics

Google Analytics

Site metrics

Microsoft Clarity

Session recordings & heatmaps

Power BI

Dashboards & reporting

Research

Maze

Usability testing & validation

NN Group

UX research & best practices

  • Product Design

  • Usability Testing

  • User Research

  • Accessibility

  • UI/UX Design

03 — Process

How I Approach Digital Products

Discover

/

01

Understanding users, context, and goals to define the problem clearly.

  • Research —

    Understand user goals, pain points, and behaviors.

  • Strategy —

    Define objectives and measurable outcomes.

  • Alignment —

    Bring stakeholders together around a shared vision.

Define

/

02

Translating insights into clear information architecture and interaction flows.

  • User Flows —

    Visualize core paths and interactions.

  • Wireframes —

    Shape layouts that prioritize usability.

  • Information Design —

    Establish hierarchy and clarity.

Design

/

03

Crafting intuitive, accessible, and visually balanced interfaces.

  • Visual Language —

    Define color, type, and layout systems.

  • Prototyping —

    Build interactive experiences for testing.

  • UI Detailing —

    Polish every element for clarity and precision.

Refine

/

04

Testing, validating, and improving every interaction for seamless usability.

  • Usability Testing —

    Observe, measure, and learn from users.

  • Iteration —

    Adjust and optimize based on insights.

Available for consultation

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Interested in UX leadership, digital transformation, or product design?
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Reach out — let’s build something that makes an impact.